Leonard H. Axe Library - Faculty Authors

Donald E. Baack

Honored in: 1997, 1998, 2000, 2001, 2002, 2003, 2005, 2006, 2007, 2008, & 2009

 

26th Annual Reception (2008-2009)

Integrated advertising, promotion, and marketing communications

Prentice Hall ©2009

ISBN: 978-0-16-60794-2 [find in a library]

Also released in Dutch as "Gei¨ntegreerde marketingcommunicatie"

 For undergraduate Advertising and Integrated Marketing Communication courses.

Clow and Baack examine advertising and promotions through the lens of integrated marketing communications.

The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.

In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.

- Publisher's description

Other Links:

• Publisher's web site [2009]
• Virtual tour

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25th Annual Reception (2007-2008)

Ethics and human resource management
Ethics in accounting
Ethics in marketing
Ethics, management, and organizational behavior
Introduction to business: ethical issues and challenges

Pearson Custom Publishing, © 2008

ISBN: pending

 

 

 

 

 

 

 

 

 

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24th Annual Reception (2006-2007)

International business

New York: McGraw Hill/Glencoe, © 2008

ISBN: 9780078757044 [find in a library]

International Business gives your students the competitive edge in today's global economy! This text prepares students to work and live in the expanding world of international business.

International Business features BusinessWeek and Standard & Poor's case studies which provide real-world learning opportunities for your students. Academic skills exercises help students integrate academics with content throughout the text.

Features:

• Tech Trends highlights current and emerging applications of technology and the Internet used in international business.
• World Market links real-world business to chapter topics and includes a critical-thinking question.
• Culture Corner spotlights specific countries and interesting cultural aspects and includes a section on business etiquette tips.
• How Do You Say? provides business phrases with translation in 16 different languages.
• International Business Careers profiles a variety of interesting careers in the world of international business and details the skills and training needed to succeed.

- Publisher's web site

Other Links:

• Publisher's web site [2007]

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23rd Annual Reception (2005-2006)

Integrated advertising, promotion, and marketing communications (Third Ed.)

Upper Saddle River, New Jersy: Pearson Education, Inc., © 2007

ISBN: 0131866222 [find in a library]

New edition of a popular marketing textbook. Useful for students as well ad professionals. Its goal is to integrate all aspects of marketing and advertising. It covers buyer behavior, promotions, advertising communications, communications and image and brand management. The review questions, key terms, exercises, projects, and cases make it valuable for students as well as professionals.

 

 

The IMC PlanPro^TM Handbook

Upper Saddle River, New Jersy: Pearson Education, Inc., © 2007

ISBN: 0-13-186630-3 [find in a library]

The IMC PlanPro Handbook supports the Integrated Advertising, Promotions, and Marketing Communications. The Plan Pro Handbook provides a guide to creating a complete integrated marketing communications plan with various marketing materials. It can be used to supplement other marketing textbooks or serve as instructional material for a course in marketing design. The software included with the books allows students to customize the program to fit their particular plan.

 

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 22nd Annual Reception (2004-2005)

Concise encyclopedia of advertising

New York: Best Business Books/Haworth Reference Press, © 2005

ISBN: 978-0-7890-2210-3 [find in a library]

As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry.

The Concise Encyclopedia of Advertising is unique in that it completely covers all terms and examines all aspects of advertising. This book will help bring you up-to-date with current advertising jargon. It is laid out in an easy-to-use alphabetical format, which allows you to easily access and understand the information. For further reference, it also includes a list of advertising experts who have recently written articles or textbooks on advertising.

- Publisher's web site

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20th Annual Reception (2002-2003)

Integrated advertising, promotion, and marketing communications. (2nd. ed.)

Upper Saddle River, NJ: Pearson Prentice Hall, © 2004

ISBN: 0130175781 [find in a library]

 

 

 

 

 

 

 

 

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19th Annual Reception (2001-2002)

The everything romance book : from drive-in movies and long walks to candlelit dinners and getaway weekends - create passion, intimacy, and excitement in your relationship

Avon, Mass.: Adams Media, ©2002.

ISBN: 9781580625661 [find in a library]

From romantic getaways to sensual sounds, this book provides an array of tips for keeping romance alive in a relationship from the first date through the "empty nest" period.

-Publisher

 

 

 

 

 

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18th Annual Reception (2000-2001)

Integrated advertising, promotion, and marketing communications

Upper Saddle River, N.J. : Prentice Hall, © 2002

ISBN: 0-13-017578-1 [find in a library]

Other Links:

• Publisher's web site