Donald Baack
Honored in: 1997, 1998, 2000, 2001, 2002, 2003, 2005, 2006, 2007, 2008, 2009, 2010, 2011 & 2012
29th Annual Reception (2011-2012)
The Five functions of effective management
San Diego, Calif.: Bridgepoint Education, Inc., ©2011
ISBN 10: 1935966227
International marketing
Thousand Oaks: SAGE, ©2013
ISBN 13: 9781452226354 [find in a library]
International Marketing presents an innovative, integrated approach, in which marketing concepts are explored in depth within the international context. The authors identify five key factors that impact any international marketing venture—culture, language, political/legal systems, economic systems, and technological differences—and discuss them in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. The book incorporates discussions of sustainability and bottom-of-the-pyramid concepts within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns. Setting the path for the future direction of this course, the authors provide instructors and students with the first truly integrated international marketing textbook.
- publisher's web site
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Management communication
San Diego, Calif.: Bridgepoint Education, Inc., ©2012
ISNB 10: 1935966863
Organizational Behavior
San Diego, Calif.: Bridgepoint Education, Inc., ©2012
ISBN 10: 1935966960
28th Annual Reception (2010-2011)
Thousand Oaks, Calif.: SAGE, ©2012
ISBN: 1412996031 [find in a library]
This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods.
Cases in Marketing Management is edited by Kenneth E. Clow and Donald Baack, and follows the structure and goals of their SAGE textbook Marketing Management: A Customer-Oriented Approach. It can also be used as a stand-alone text, or as a supplement to any other marketing management textbook, for instructors who want to more clearly connect theory and practice to actual cases.
A password-protected Instructor Teaching Site at www.sagepub.com/clowcmm includes teaching notes for all the cases, along with suggested answers to the end-of-case questions.
- Publisher's web site
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Integrated advertising, promotion, and marketing communications
Boston: Prentice Hall, ©2012
ISBN: 0132538962 [find in a library]
For undergraduate Advertising and Integrated Marketing Communication courses.
Examine advertising and promotions through the lens of integrated marketing communications.
The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.
The fifth edition brings the material to life for students by incorporating professional perspectives and real-world campaign stories throughout the text.
- Publisher's web site
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27th Annual Reception (2009-2010)
Marketing management: a customer-oriented approach
Sage Publications ©2009
ISBN: 9781412963121 [find in a library]
This concise new text covers all the traditional topics of the course, and also contemporary subjects such as data warehousing, Web site management, and CRM - all areas of work that students will encounter in their future marketing careers. Unique to this text is its customer orientation, reflected in its content, but also in the way that the authors organize the material through the sequence of customer acquisition, interactions, and retention. Each chapter includes topical mini-cases such as the launch of the iPhone, e-Harmony.com, and Southwest Airlines. In addition, there are eight full cases in the back of the book, together with a helpful student guide to analyzing a case.
- Publisher's web site
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26th Annual Reception (2008-2009)
Integrated advertising, promotion, and marketing communications
Prentice Hall ©2009
ISBN: 978-0-16-60794-2 [find in a library]
Also released in Dutch as "Gei¨ntegreerde marketingcommunicatie"
For undergraduate Advertising and Integrated Marketing Communication courses.
Clow and Baack examine advertising and promotions through the lens of integrated marketing communications.
The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.
In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.
- Publisher's description
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25th Annual Reception (2007-2008)
Ethics and human resource management
Ethics in accounting
Ethics in marketing
Ethics, management, and organizational behavior
Introduction to business: ethical issues and challenges
Pearson Custom Publishing, © 2008
ISBN: pending
24th Annual Reception (2006-2007)
International business
New York: McGraw Hill/Glencoe, © 2008
ISBN: 9780078757044 [find in a library]
International Business gives your students the competitive edge in today's global economy! This text prepares students to work and live in the expanding world of international business.
International Business features BusinessWeek and Standard & Poor's case studies which provide real-world learning opportunities for your students. Academic skills exercises help students integrate academics with content throughout the text.
Features:
- Tech Trends highlights current and emerging applications of technology and the Internet used in international business.
- World Market links real-world business to chapter topics and includes a critical-thinking question.
- Culture Corner spotlights specific countries and interesting cultural aspects and includes a section on business etiquette tips.
- How Do You Say? provides business phrases with translation in 16 different languages.
- International Business Careers profiles a variety of interesting careers in the world of international business and details the skills and training needed to succeed.
- Publisher's web site
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23rd Annual Reception (2005-2006)
Integrated advertising, promotion, and marketing communications (Third Ed.)
Upper Saddle River, New Jersy: Pearson Education, Inc., © 2007
ISBN: 0131866222 [find in a library]
New edition of a popular marketing textbook. Useful for students as well ad professionals. Its goal is to integrate all aspects of marketing and advertising. It covers buyer behavior, promotions, advertising communications, communications and image and brand management. The review questions, key terms, exercises, projects, and cases make it valuable for students as well as professionals.
Upper Saddle River, New Jersy: Pearson Education, Inc., © 2007
ISBN: 0-13-186630-3 [find in a library]
The IMC PlanPro Handbook supports the Integrated Advertising, Promotions, and Marketing Communications. The Plan Pro Handbook provides a guide to creating a complete integrated marketing communications plan with various marketing materials. It can be used to supplement other marketing textbooks or serve as instructional material for a course in marketing design. The software included with the books allows students to customize the program to fit their particular plan.
22nd Annual Reception (2004-2005)
Concise encyclopedia of advertising
New York: Best Business Books/Haworth Reference Press, © 2005
ISBN: 978-0-7890-2210-3 [find in a library]
As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry.
The Concise Encyclopedia of Advertising is unique in that it completely covers all terms and examines all aspects of advertising. This book will help bring you up-to-date with current advertising jargon. It is laid out in an easy-to-use alphabetical format, which allows you to easily access and understand the information. For further reference, it also includes a list of advertising experts who have recently written articles or textbooks on advertising.
- Publisher's web site
20th Annual Reception (2002-2003)
Integrated advertising, promotion, and marketing communications. (2nd. ed.)
Upper Saddle River, NJ: Pearson Prentice Hall, © 2004
ISBN: 0130175781 [find in a library]
19th Annual Reception (2001-2002)
The everything romance book : from drive-in movies and long walks to candlelit dinners and getaway weekends - create passion, intimacy, and excitement in your relationship
Avon, Mass.: Adams Media, ©2002.
ISBN: 9781580625661 [find in a library]
From romantic getaways to sensual sounds, this book provides an array of tips for keeping romance alive in a relationship from the first date through the "empty nest" period.
- Publisher's web site
18th Annual Reception (2000-2001)
Integrated advertising, promotion, and marketing communications
Upper Saddle River, N.J. : Prentice Hall, © 2002
ISBN: 0-13-017578-1 [find in a library]
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