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Faculty Author Contact

For more information on the annual Faculty Author Reception, please contact:

Robert Lindsey

tel: 620-235-4887

Donald Baack

Honored in: 1997, 1998, 2000, 2001, 2002, 2003, 2005, 2006, 2007, 20082009, 2010, 2011, 2012, 2013 & 2014

 

 


31st Annual Reception (2013-2014)

The five functions of effective management

Rancho Santa Fe, Ca: Significant Technology, LLC, © 2014\


30th Annual Reception (2012-2013)

The Essentials of Managing in the Healthcare Industry

San Diego, CA: Bridgepoint Education, Inc., © 2013

ISBN 10:1621785807 [find in a library]

The Essentials of Managing in the Healthcare Industry

 


Integrated Advertising, Promotion, and Marketing Communications

Upper Saddle River, New Jersey : Pearson Education, Inc., [2014]

ISBN 10: 0133126242 [find in a library]

Integrated Advertising, Promotion, and Marketing Communications (6e)

 



29th Annual Reception (2011-2012)

The Five functions of effective management

San Diego, Calif.: Bridgepoint Education, Inc., ©2011

ISBN 10: 1935966227

The Five functions of effective management, by D. Baack

 


International marketing

Thousand Oaks: SAGE, ©2013

ISBN 13: 9781452226354 [find in a library]

International Marketing, by D. BaackInternational Marketing presents an innovative, integrated approach, in which marketing concepts are explored in depth within the international context. The authors identify five key factors that impact any international marketing venture—culture, language, political/legal systems, economic systems, and technological differences—and discuss them in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. The book incorporates discussions of sustainability and bottom-of-the-pyramid concepts within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns. Setting the path for the future direction of this course, the authors provide instructors and students with the first truly integrated international marketing textbook.

- publisher's web site

Other Links:

Publisher's Web Site [2012b]


Management communication

San Diego, Calif.: Bridgepoint Education, Inc., ©2012

ISNB 10: 1935966863

Management Communication, by D. Baack

 


Organizational Behavior

San Diego, Calif.: Bridgepoint Education, Inc., ©2012

ISBN 10: 1935966960

Organizational Behavior, by D. Baack

 


28th Annual Reception (2010-2011)

Cases in marketing management

Thousand Oaks, Calif.: SAGE, ©2012

ISBN: 1412996031 [find in a library]

This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods.

Cases in Marketing Management is edited by Kenneth E. Clow and Donald Baack, and follows the structure and goals of their SAGE textbook Marketing Management: A Customer-Oriented Approach. It can also be used as a stand-alone text, or as a supplement to any other marketing management textbook, for instructors who want to more clearly connect theory and practice to actual cases.

A password-protected Instructor Teaching Site at www.sagepub.com/clowcmm includes teaching notes for all the cases, along with suggested answers to the end-of-case questions.

- Publisher's web site

Other Links:

Publisher's Web Site [2011a]

 

Integrated advertising, promotion, and marketing communications

Boston: Prentice Hall, ©2012

ISBN: 0132538962 [find in a library]

For undergraduate Advertising and Integrated Marketing Communication courses.

Examine advertising and promotions through the lens of integrated marketing communications.

The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.

The fifth edition brings the material to life for students by incorporating professional perspectives and real-world campaign stories throughout the text.

- Publisher's web site

Other Links:

Publisher's Web Site [2011b]

 


27th Annual Reception (2009-2010)

Marketing management: a customer-oriented approach

Sage Publications ©2009

ISBN: 9781412963121 [find in a library]

Book Cover

This concise new text covers all the traditional topics of the course, and also contemporary subjects such as data warehousing, Web site management, and CRM - all areas of work that students will encounter in their future marketing careers. Unique to this text is its customer orientation, reflected in its content, but also in the way that the authors organize the material through the sequence of customer acquisition, interactions, and retention. Each chapter includes topical mini-cases such as the launch of the iPhone, e-Harmony.com, and Southwest Airlines. In addition, there are eight full cases in the back of the book, together with a helpful student guide to analyzing a case. 

- Publisher's web site

 Other Links:

Publisher's web site [2010]

 


26th Annual Reception (2008-2009)

Integrated advertising, promotion, and marketing communications

Prentice Hall ©2009

ISBN: 978-0-16-60794-2 [find in a library]

Also released in Dutch as "Gei¨ntegreerde marketingcommunicatie"

Integrated Advertising, Promotion and Marketing Communications For undergraduate Advertising and Integrated Marketing Communication courses.

Clow and Baack examine advertising and promotions through the lens of integrated marketing communications.

The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns.

In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.

- Publisher's description

Other Links:

 


25th Annual Reception (2007-2008)

Ethics and human resource management
Ethics in accounting
Ethics in marketing
Ethics, management, and organizational behavior
Introduction to business: ethical issues and challenges

Pearson Custom Publishing, © 2008

ISBN: pending

Ethics, management and organizational behavior

 


24th Annual Reception (2006-2007)

International business

New York: McGraw Hill/Glencoe, © 2008

ISBN: 9780078757044 [find in a library]

International business

International Business gives your students the competitive edge in today's global economy! This text prepares students to work and live in the expanding world of international business.

International Business features BusinessWeek and Standard & Poor's case studies which provide real-world learning opportunities for your students. Academic skills exercises help students integrate academics with content throughout the text.

Features:

  • Tech Trends highlights current and emerging applications of technology and the Internet used in international business.
  • World Market links real-world business to chapter topics and includes a critical-thinking question.
  • Culture Corner spotlights specific countries and interesting cultural aspects and includes a section on business etiquette tips.
  • How Do You Say? provides business phrases with translation in 16 different languages.
  • International Business Careers profiles a variety of interesting careers in the world of international business and details the skills and training needed to succeed.

- Publisher's web site

Other Links:

 


23rd Annual Reception (2005-2006)

Integrated advertising, promotion, and marketing communications (Third Ed.)

Upper Saddle River, New Jersy: Pearson Education, Inc., © 2007

ISBN: 0131866222 [find in a library]

Integrated Advertising, Promotion, and Marketing Communications (Third Ed.)

New edition of a popular marketing textbook. Useful for students as well ad professionals. Its goal is to integrate all aspects of marketing and advertising. It covers buyer behavior, promotions, advertising communications, communications and image and brand management. The review questions, key terms, exercises, projects, and cases make it valuable for students as well as professionals.

 

 

The IMC PlanProTM Handbook

Upper Saddle River, New Jersy: Pearson Education, Inc., © 2007

ISBN: 0-13-186630-3 [find in a library]

IMC PlanPro HandbookThe IMC PlanPro Handbook supports the Integrated Advertising, Promotions, and Marketing Communications. The Plan Pro Handbook provides a guide to creating a complete integrated marketing communications plan with various marketing materials. It can be used to supplement other marketing textbooks or serve as instructional material for a course in marketing design. The software included with the books allows students to customize the program to fit their particular plan.

 


 22nd Annual Reception (2004-2005)

Concise encyclopedia of advertising

New York: Best Business Books/Haworth Reference Press, © 2005

ISBN: 978-0-7890-2210-3 [find in a library]

Concise Encyclopedia of Advertising

As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry.

The Concise Encyclopedia of Advertising is unique in that it completely covers all terms and examines all aspects of advertising. This book will help bring you up-to-date with current advertising jargon. It is laid out in an easy-to-use alphabetical format, which allows you to easily access and understand the information. For further reference, it also includes a list of advertising experts who have recently written articles or textbooks on advertising.

- Publisher's web site

 


20th Annual Reception (2002-2003)

Integrated advertising, promotion, and marketing communications. (2nd. ed.)

Upper Saddle River, NJ: Pearson Prentice Hall, © 2004

ISBN: 0130175781 [find in a library]

Integrated advertising, promotion, and marketing communications. (2nd. ed.)

 


19th Annual Reception (2001-2002)

The everything romance book : from drive-in movies and long walks to candlelit dinners and getaway weekends - create passion, intimacy, and excitement in your relationship

Avon, Mass.: Adams Media, ©2002.

ISBN: 9781580625661 [find in a library]

The everything romance book

From romantic getaways to sensual sounds, this book provides an array of tips for keeping romance alive in a relationship from the first date through the "empty nest" period.

- Publisher's web site

 


18th Annual Reception (2000-2001)

Integrated advertising, promotion, and marketing communications

Upper Saddle River, N.J. : Prentice Hall, © 2002

ISBN: 0-13-017578-1 [find in a library]

debaack01Other Links:

 

Donald Baack

BS, Dana College
MBA, Southwest Missouri State Univ
PHD, University Of Nebraska-Lincoln

ANNUAL RECEPTIONS:


Julie Allison
Joseph Arruda
Suzanne Middendorf Arruda
Donald Baack
John L. Beisel
Greg G. Belcher
Doris Bergen
Judy A. Berry-Bravo
O. Gene Bicknell
J. Don Book
Thomas M. Box
Robert E. Bradley
A. O. Brown
Debbie M. S. Burns
Charles Cagle
Martin C. Campion
James L. Castner
Ward M. Cates
John Chen
Kenneth E. Clow
Dudley Cornish
Maeve L. Cummings
John R. Darling
Elwyn H. Davis
Richard Davis
Harvey R. Dean
Kathleen De Grave
Eugene DeGruson
Marjorie Donovan
Shirley K. Drew
Samuel Emielu
Dan Ferguson
Arthur Fischer
Charles C. Fischer
E. Sutton Flynt
Joanna M. Freeman
Manton C. Gibbs
Selim Giray
Collen O. Gray
L. Duane Griffiths
Paul Grimes
Surendra Gupta
Stephen Harmon
Eric G. Harris
Evan Hause
Michael J. Heffernan
Oliver D. Hensley
Jeffrey Herbener
Casie Hermansson
Patrick Howle
Stephen Hoyer
Harry L. Humphries
David P Hurford
David Ross Hurley
Christopher C. Ibeh
John Iley
Mihail Ionescu
Donald Judd
M. Toby Kashefi
Robert Kehle
Maureen E. Korp
Virginia Laas
Earl W. Lee
Brenda Guenther LeTendre
Richard P. Lipka
David Lomshek
Linda Jones McCoy
Jo McDougall
Gary L. McGrath
Susan J. Marchant
John B. Marrs
Janette Mauk
Stephen E. Meats
Lyle W. Morgan II
Paul J. (Skip) Morris II
Vernon L. Morton
Reena Berger Natenberg
Kathleen Nichols
Robert Nickolaisen
Carolyn J. O'Hearn
Al Ortolani Jr.
Guy W. Owings
Celia A. Patterson
Robert K. Ratzlaff
T. R. Ravindranathan
Randy E. Roberts
John C. Ross
Galen L. Rupp
Alice C. Sagehorn
James B. M. Schick
Marjorie K. Schick
Janis J. Schiefelbein
Susan M. Seglie
Joan Sheverbush
Tatiana Sildus
Wm. Mark Simmons
Frank M. Slapar
Rozanne Sparks
William P. Spence
Sue Stidham
Jim L. Stillwell
Jerry R. Stockard
Stephen Lee Timme
Donald Wayne Viney
Ben S. Vineyard
Gene E. Vollen
Thomas R. Walther
Donald E. Ward
Laura Lee Washburn
John Francis Welsh
Mark E. West
Duane A. Whitbeck
Donald W. Wilson
Bobby N. Winters
Kelly A. Woestman
Paul W. Zagorski
Thimios Zaharopoulos
Janet Zepernick


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